Our/Vodka was a global family of vodkas crafted in micro-distilleries in city centres worldwide. Among these, Our/Berlin emerged as a pivotal player until 2018. The challenge? Introducing a tiny bottle into a big network of gastronomic establishments across Berlin and beyond.
Social Media Management
Navigating established gastronomy and bars accustomed to bulk purchases of larger bottles, often tied to contracts with industry giants like Absolut, presented a formidable challenge. My task was to personally forge connections and cultivate meaningful relationships in this competitive arena.
I devised a multi-faceted strategy to overcome these hurdles. Firstly, I leveraged B2B connections with complementary brands such as Fritz or Thomas Henry, fostering mutually beneficial partnerships. Additionally, I implemented targeted marketing campaigns via social media channels to bolster brand visibility. Further, I facilitated B2B engagement through events, such as those held at the LOQI tower, and organized immersive distillery tours, offering firsthand insight into Our/Berlin's unique craftsmanship. Through these concerted efforts, we successfully navigated the landscape, carving out a niche within the bustling Berlin gastronomic scene.
Additionally, I revived the "Penpal" campaign, which involves inviting a bar team to infuse a bottle of Our/Vodka with flavors of their choice. This enables the next bar to craft a distinctive drink using the infused vodka. Through this initiative, we were able to cultivate a stronger rapport with our customers while concurrently producing a video series for the Our/Berlin Social Channels.