Netflix

The challenge was to create trend-driven content that connected Netflix’s latest releases with popular social media trends in Germany. As part of the Netflix DE content team, I bridged social media trends with Netflix's offerings by crafting relatable, engaging concepts.

I identified trending topics, developed creative ideas, wrote compelling copy, and prepared detailed briefs for the design team, ensuring timely publication. My role spanned brainstorming to execution, requiring a deep understanding of Netflix’s voice, digital trends, and audience. Collaborating across teams, I ensured content was fresh, engaging, and aligned with Netflix’s values, driving visibility and community engagement.