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2023
HateAid
HateAid is a Berlin-based non-profit dedicated to supporting victims of online hate speech and strengthening democracy in the digital realm. They strive to create a positive online environment for all, irrespective of gender, origin, or religion. Our task was to elevate the visibility of HateAid's cause among both the public and politicians through bold PR stunts held in front of the Bundestag.
Event Management
Concept & Strategy
Content Creation
Client /
HateAid
The challenge posed was: What obstacles do victims face within German bureaucracy when confronted with online violence? Our objective was to amplify awareness for HateAid's mission, shed light on the legal barriers encountered by victims, and advocate for improved legal frameworks to safeguard them.
To highlight the struggles of digital violence victims and advocate for legal reforms, we launched a PR stunt under #StopHateMakeLaws. Symbolic hurdles were placed at Pariser Platz to represent the challenges victims face in asserting their rights. I led the initiative, managing concept development and event execution to ensure the message resonated effectively.
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